Thursday, June 7, 2012

Fabulous prizes!  Free gifts with every purchase!  Get an Ipad with purchase!

Wow.  These are advertising lines we see.  While that would be quite wonderful to do, it always pays to do some math.  As far as we know, gifts and giveaways are not really free.  It comes as part of the price one pays when they buy something.  Beyond that, did a giveaway improve your knowledge about the item you are purchasing?  Did you feel like you received great service during the transaction?

All we can suggest is that when something is offered for free, figure out what it cost on the bottom line of your purchase.

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